Duncan Humm farms Red Deer at Mt Somers in the Mid Canterbury Foothills, and is also part of the team that runs the largest rural based social media community NZFarming on Facebook and Instagram. They have an extensive social media community covering everything and anything farming related, including all the highs and lows that come with it.

When called upon, they offer communities a means of support, reach out to those affected by tragedy, natural disasters, adverse weather and provide isolated people with a platform to connect with others.

Duncan hopes his (and NZFarming’s) involvement will help recognise and acknowledge the many great people within our communities that have offered support to those affected by road crashes and inspire more people in our community to be involved in this initiative.



Kate Ivey is the owner operator of Kate Ivey Fitness and DediKate. DediKate is the online health and fitness community and app for busy NZ women. Kate leads, motivates and inspires thousands of busy women to get fit, strong and confident from her rural location near Aoraki Mount Cook.

Kate has a Bachelor of Physical Education and Bachelor of Science and extensive experience in health promotion and fitness. Kate has had her own struggles with her health and fitness, and draws upon all this experience, including her own journey, to help others. Kate has created a strong community of women who motivate and support each other from all corners of NZ and beyond. Kate gives women the tools to make health and fitness a part of their lives long term. She shows women that failure is all part of success, and that you just have to keep trying and doing your best.

“It is a privilege to be an Ambassador and give back to our community, especially living rurally where most of the serious crashes happen and so many volunteers are involved”, says Kate.



Reece has a background in health and fitness, but now focuses his time in educating the public around the importance of movement and mental health. He also believes strongly in giving back to the community, working closely with charities focused on mental health and wellbeing, including the Mental Health Foundation of New Zealand and local charities in Canterbury.

“I am humbled to be given the opportunity to be involved in this fantastic initiative, on a personal level this has meant so much to me as I personally lost a friend in a road crash” says Reece.



Scotty has co-created many initiatives in the rural community. He is also heavily involved in the local rural community and has been involved in several charities including the Canterbury West Coast Air Rescue Trust, Canterbury Charity Hospital Trust and Road Traffic Accident Trauma Charitable Trust where he spoke at their second annual Road Accident Remembrance Day on his personal experience as a road crash survivor.