OUR PURPOSE

We are community focused, meaning, we like to embed ourselves with those in our community to create awareness, prevention or to engage directly with those affected by road trauma.

Through our work, we recognise the New Zealand community is struggling to come to terms with the with significant road toll, serious injuries crashes and the widespread effects it causes in our community. This causes significant ripple effects within families and in our communities.

We know the Government is working hard for a ‘zero harm’ policy in New Zealand, in fact recently it announced an ambitious target to reduce all road deaths in road traffic crashes to zero by 2020. The Government has called us to work together to prevent road trauma and to improve the safety of our roads by adopting the ‘Safe System’ model. Its strategy focuses on providing a road traffic system free from death and serious injury. The ‘Safe System’ model takes a holistic approach by factoring in all mitigating risks associated with road traffic related accidents which includes roading infrastructure, speed, vehicles, and road use so that if one part fails, other parts will still protect and take account unintentional error and human vulnerabilities.

We see a strong alignment in the work of the Trust which is to ‘prevent crashes that result in death or serious injury’. The prevention of road trauma is an area largely unrecognised in New Zealand. Road trauma often has significant impacts in our community. It is our belief, we need to look beyond the road transport system and work beyond the parameters of traditional road safety messages to acknowledge that road trauma is a complex problem and we acknowledge, that we cannot be solve this alone.

Transforming individuals minds and thoughts are the forefront of what we achieve. It is important that we grow strong leaders in our community. We want to develop effective participative leadership, that is, get the right people and provide opportunities that obtain the most value. We work closely with our Partners to provide these opportunities.

We strive to provide greater public awareness and community education of the signs and symptoms of road trauma, as it is often, with early detection, awareness and intervention the effects of road trauma are minimised and reduced – effectively ‘zero harm’ in New Zealand.

The scale and magnitude of road crashes is far too great.

The United Nations Road Safety Collaboration adopted the ‘Five Pillars of Road Safety’ in order to achieve a reduction of serious injuries and deaths. These five pillars are:

Pillar One:  Road Safety Management

Pillar Two: Safer Roads and Mobility

Pillar Three:  Safer Vehicles

Pillar Four:  Safe Road Users

Pillar Five:  Post Crash Response (this includes post trauma care)

For those directly impacted by road crashes life changing or long lasting injuries  (permanent impairment) may occur. These injuries, may be psychical or psychological. Post trauma care is a large specialist area and there are many facets involved.  Our work, largely fits under the ‘Fifth Pillar of Road Safety’.